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Monday, May 4, 2009

Virtual Hype

The Fashion Research Institute today posted this ad:

NEW YORK — May 4, 2009 — Today Fashion Research Institute announced its short course for avatar apparel design for virtual worlds. This fast-paced course takes a student from novice user to functional avatar apparel designer by building essential skills in just 20 hours of instruction. Students completing the course can go on to supplement or replace their real life salaries by developing their own virtual goods design business.

As a designer of virtual products of all kinds, a word of caution is in order. Virtual hype can be as deceptive as any false advertising in any world or culture.

Here's why.